How to Make Your Small Business the Place Gen Z Actually Wants to Work
Gen Z is already 30% of the global workforce and growing to one in three by 2030. If you’re struggling to attract or keep them the instinct is to blame the generation. Don’t. Gen Z’s expectations aren’t unreasonable. They’re a stress test for your culture. This article breaks down what they actually need, why your small business has a structural advantage most owners never use, and exactly what to do to become the place Gen Z chooses to stay.